Website Design & SEO Case Study

Industry: Furniture Store & Warehouse
Website: http://www.thomasintfurniture.com

Thomas International Furniture a Los Angeles based leading furniture store company contacted Vinci Creative a Los Angeles based Web Design and SEO Studio to solve a problem. Client’s previous Website lacked functionality, did not capture the true brand and the identity of the company and esthetically did not please the target audience (website visitors). Furthermore, the Web code was out-of-date and didn’t comply with search engine optimization standards including up-to-date web browsers. Moreover, updating the website was very difficult and very expensive, the web hosting solution was unreliable and didn’t load the pages fast enough to decrease visitor abandoned rate.

Web Project Overview:

The client spent time with one of our friendly Sr. Website Architects gathering website requirements and brainstorming ideas that are essential to the Website design and development process. After the requirements were set, Vinci Creative got to work. First the domain name was transferred, company email accounts were integrated and a robust, super fast hosting solution was established in order to make the website development as smooth as possible, without any hiccups. Second, esthetically sound (that met company’s requirements) logo, Website look and feel and product photo gallery was created and sliced for search engine friendly HTML 5 & CSS 2.0 styling using Web 3.0 best Website design practices. Third, a Content Management System was created and integrated with the Website so that the client is able to make modification using a user-friendly WYSIWYG editor, which saved the company time and money with on the capability of “on-the-fly” updates at anytime and from any computer that has access to the Web. Finally, the Website was search engine optimized using up-to-date on-page search engine optimization techniques and methods, including highly relevant keywords, meta-data, Google analytics, and xml sitemap generation. ThomasIntFurniture.com was launched and met 100 % of client’s requirements and expectations. Essentially Vinci Creative solved all the Website issues, which in returned, resulted in great ROI.