Website Design & SEO Case Study
Industry: Dentist, Dental ProceduresWebsite: http://www.studiocity-dental.com
Description: Created Dr. Gasparian’s online presence to forge a strong emotional connection with each of its target audiences, provide a user-friendly environment and drive key messages for one of the largest dental offices in Studio City, CA
Web Project Overview:
Dr. Gasparian approached Vinci Creative in late 2009 wanting to maximize the potential of their site: to reach prospects and communicate a professional, caring message to them.
“This is exactly the type of project that allows Vinci Creative to use our expertise,” said Mike Ye, CEO. “Studio City Dental presented an exciting opportunity for us to do what we do best: help small to large businesses achieve unprecedented success through online digital solutions.”
Vinci Creative planned a sequential and thorough methodology with intensive research and SWOT analysis, detailed planning and comprehensive approach to creating Studio City Dental’s new online visual interface. The results? Weeks after unveiling the new search engine friendly site, Studio City Dental noticed their new clients have more than doubled, among other impressive achievements.
Challenge:
After reviewing Dr. Gasparian’s original site, Vinci Creative found a number of vital concerns that needed to be addressed in the redesign project.
These challenges included:
- Outdated images
- Outdated code
- Not Search Engine Optimized
- Flawed usability
- Poor emotional impact
- Limited attention to customer conversion
Solution:
Vinci Creative implemented a series of solutions to assist Studio City Dental in leaping ahead of its competition.
These solutions included:
- Research and SWOT analysis
- Emotional Connection
- User paths
- SEO
- Prospect/ Convert/ Retain
- Google Analytics
