Celebrity Web Blog Case Study
Industry: Celebrity Lifestyle, Entertainment Website
Website: http://www.jennyjones.com/myblog/
Description: Created Jenny Jones’ Web blog to make it easier for her to post articles and recipes from her daily life using Wordpress blog content management system.
Web Project Overview:
Jenny Jones’ representative approached Vinci Creative in early 2010 wanting to add a blog system that allows the client or staff to easily add/remove/modify articles, images, videos using an award wining, easy-to-use content management system. The blog system will also automatically categorize, archive and display posts by date. Furthermore, readers can actively add comments, reply to comments and share the Web articles with friends and family.
“This is exactly the type of project that allows Vinci Creative to use our expertise,” said Mike Yeranosyan, CEO. JennyJones.com presented an exciting opportunity for us to do what we do best: help high profile celebrities achieve unprecedented success through online blog and content management solutions.”
Vinci Creative planned a sequential and thorough methodology with intensive research and SWOT analysis, detailed planning and comprehensive approach to creating Jenny Jones’ blog and content management system. The results? Weeks after unveiling the new blog system, Jenny Jones noticed that new and existing website visitors have become more active, among other impressive achievements.
Challenge:
After reviewing Jenny Jones’ original site (static journal), Vinci Creative found a number of vital concerns that needed to be addressed in the blog creation and integration project.
These challenges included:
- No content management system
- No blog system
- Static (old) journal that needed lots of manual coding to add/remove/modify articles, images and video.
- Flawed usability
- Poor emotional impact
- Limited attention to visitor satisfaction
Solution:
Vinci Creative implemented a series of solutions to assist Jenny Jones in leaping ahead of its competition: other celebrity websites.
These solutions included:
- Research and SWOT analysis
- Award wining Blog system
- Content Management System
- Ability to Comment on posts & reply to comments
- Archiving articles
- CSS Styling
